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There is a wide range of, ’bestseller lists’ available today, including the New York Times, USA Today, Publisher’s Weekly and the Washington Post. Bestseller lists, as the name implies, are supposed to list bestselling books according to the quantity of books sold within a time-frame for a designated category. Different metrics are used by different publishers and shopping portals to list books as bestsellers. Some bestseller lists don’t even list bestsellers. The selection is done primarily via politics within the organization. If your book is not on the bestseller list, it does not mean it is not successful or that it is not popular among readers.
Read more: Is Being on a Bestseller's List Important for Indie Authors?
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Social media outreach should be part of your author and book marketing campaign. How you manage your social media is entirely up to you and your short and long-term goals. I’m a big fan of scheduling social media posts but if you don’t have a website and lots of content on that website that you can post, there’s no reason to autoschedule anything.
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Video is one of the most popular forms of content online today, especially when it comes to YouTube. Videos are widely watched on social media platforms such as Facebook and Twitter, too. Because they tend to reach more people than traditional posts and even photo posts on social media, videos have become one of the best ways for authors to market yourself and your books. As with any form of marketing, there are pros and cons. You can decide for yourself whether the pros outweigh the cons for you if you want to use video to advance your readership.
PRO: You don’t need a marketing budget, just a webcam or mobile phone.
Years ago, people spent big money on producing videos. While you certainly still can create videos with high production values, it’s not necessary, especially as an author. Actually, many people watching videos online today prefer videos of people just being themselves and talking about things. You don’t even need a script, you can just hit record and talk about a topic related to your books or about writing. Be sure to not spend the whole video trying to sell. Leave that for the very end of the video.
Read more: Pros and Cons of Using Video to Advance Your Readership
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Are you trying to think of ways to jumpstart your book’s visibility so that you increase your sales? If you are, you may be thinking about giving your book away for free either on a temporary basis on a permanent basis. There are lots of reasons authors choose to give their work away, and lots of reasons why authors don’t give their books away. Let’s look at some of the pros and cons.
1. Your Free Readers Will Talk About Your Book
The hope is that by giving your book away for free, you will attract additional readers for the book via word of mouth who will buy it later. We all want this to be true. We want to be able to create a firestorm over our books and attract thousands of readers so that those readers will tell other book lovers so that, all of a sudden, you’re booming.
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As a new author or an author that’s just starting to build momentum around your books, it’s a good idea to have a dedicated author website. However, in the beginning it’s advisable not to spend too much money so that you don’t get yourself into debt over your head while trying to promote and advertise your books. One of the ways you can control your costs is by choosing a free web hosting package at one of the many free hosting providers, like Weebly, Joomla Launch, Wix and Infinity Free. While free accounts are limited, they typically provide enough options for the beginning website.