This is a question I have been trying to answer for the last six months. There’s a lot that goes into promoting a book, even if you plan to only use free options. If you want to win, you don’t want to publish your book, put a pinned post at the top of your Twitter and Facebook accounts and forget about it. You want to put some thought into marketing, even if you have no marketing money.
 
1. Create Your Cover – get your copy of GIMP or Photoshop and get to it. You need your cover for promotion, and you need it as soon as possible. You really want to have this finished two to three months prior to the publication of your book so that you can do some advanced marketing.

2. Choose a Pre-Order Date – If you plan to do pre-orders, choose a pre-order date that is ahead of your publication date by two to four weeks or longer, but keep in mind that your book will need to be finished so that you can upload it.

3. Choose a Press Release Date – Your press release date needs to be ahead of your pre-order date by at least a week.

4. Choose Your Publication Date – You want to have this planned out well in advance.

Those four above dates are extremely important. You can’t start your promotions until you know all of these dates. You will also want to gear your promotions around these dates.
5. Get Your Author Website – If you do not have a website, you can get one for free. I currently use Weebly, and you can have as many of these as you want. I have an author page, a wannabe writer page and a freelancing website on Weebly. Once you have your website, get some content on it. At a bare minimum, you want a Home page, Author Blog, About the Author and a Contact Page.

6. Get Your Social Media Accounts Sorted – If you don’t have Facebook, Twitter, Google+, Snapchat, Instagram, ect, you need to get them. If you have them, you need to reconfigure them around your new author persona. This probably means changing your website addresses to reflect your author webpage and changing your profile pictures to yourself or your book cover.

7. Get Hootsuite – Hootsuite has done some major limiting of the free account these days, but it is still usable. Your limitations are that you can only have 3 social media accounts linked to it, and you can only do a maximum of 30 posts across those 3 accounts, so 10 each. That is enough to get you 2.5 days of scheduled social media posts. You can’t be online 24 hours a day, so this is better than nothing. Hoostuite will push your posts for you whether you are at your computer or not.

8. Locate Book Promotion Groups and Webpages – There are a ton of them out there. However, you have to be vigilant. Some of the sites require you to pay a fee. Others require that you have X amount of review on Amazon and a certain star rating before they accept you. You won’t have either one of those things prior to your publication date, and you may not have them for months afterwards. If you plan to look on Facebook, the keywords you want are “Author Book Promotions”. Once you get into a few of these Facebook will feed more of them down your right sidebar, and joining becomes a breeze after that.

9. Get Spammy! - If you aren’t used to advertising or are completely against advertising, you are going to have to get over it quickly. The only way people are going to know about your book, is if you get up and scream the title along with your name and provide the links to your published book. You can get creative with it. I’ve gotten creative with it. There are things you can do to make it look less like an advertisement, but the word about your new published book is only going to get out if YOU tell everyone you know and everyone who walks by you and everyone you don’t know.
 
Now that you have all the information you need to get started promoting your book, sit back and relax with a different good book from author Stacey Carroll. (See what I did there.)
 
 

Comments powered by CComment

 

 

Writing Books (On Walmart)

 

 

 

Thriller Book Suggestions

 
 

Classic Horror Collection
By: Various
Published by: MobileReference.com

Classic Horror Collection. Incl. Dracula, Present at a Hanging, Tales of Terror and Mystery, The Phantom of the Opera, The Cask of Amontillado, Varney the Vampire, Frankenstein, The Raven & MORE... more...
 

Horowitz Horror
By: Horowitz, Anthony
Published by: Philomel

From the creator of the Alex Rider Adventures comes this wicked collection of macabre tales sure to send shivers up the spine. more...
 
 

Kitty's House of Horrors
By: Vaughn, Carrie
Published by: Grand Central Publishing

REALITY BITES Talk radio host and werewolf Kitty Norville has agreed to appear on TV's first all-supernatural reality show. She's expecting cheesy competitions and manufactured drama starring shapeshifters, vampires, and psychics. But what begins as a... more...
 

Fear: 13 Stories of Suspense and Horror
By: Writers Association, International Thriller
Published by: Dutton Children's

Don't turn out the lights. Don't go out alone. And whatever you do, don't let down your guard. Because your neighbors might seem normal, but why do they collect knives and eat their steaks so bloody? more...
 
 

Our Haunted Lives
By: Belanger, Jeff
Published by: ReadHowYouWant

Our Haunted Lives features the stories of dozens of people who have witnessed the supernatural firsthand--in their homes, at work, in cities large and small, in the United States and abroad. more...
  Ghost Hunt
By: Hawes, Jason; Wilson, Grant; Dokey, Cameron (other)
Published by: Little, Brown Books for Young Readers
An exciting new middle grade collection of spooky paranormal investigations based on REAL ghost hunts from stars of the TV show Ghost Hunters , the number one reality show on cable television! In a lush, thick volume, Ghost Hunt will feature multiple... more...
 
 

Living With Ghosts
By: Sperring, Kari
Published by: DAW

The dazzling debut from a brilliant new fantasy talent. This highly original, darkly atmospheric fantasy novel immerses readers in a world where ghosts and other malevolent spirits seek entry into mortal realms—invisible to all but those who are not... more...
 

The Complete Idiot's Guide to the Paranormal
By: Brown, Nathan Robert
Published by: Alpha Books

An otherworldly examination of the unknown that will keep fright fans reading all night From any strange experience that can't be defined by science to psychic phenomena to monsters and weird creatures, The Complete Idiot's Guide(r) to the Paranormal... more...
 
 

Shadow Tales
By: Grover, John
Published by: Double Dragon Publishing

There is a world that exists within our world. It is the world of shadow. A realm where anything is possible, a world where nothing is as it seems, a world that few have ever seen and returned to tell the tale. In this world new kinds of monsters are... more...
 

The Complete Idiot's Guide to Wicca and Witchcraft
By: Gleason, Katherine
Published by: Alpha Books

This guide offers a beginner's look at the history of paganism, Wicca, and witchcraft, from the Druids and Celts to the witches of today who practice an earth-based religion, cast spells, and perform natural magic. The book, written by a practicing witch,... more...
 
 
 
 

Best Selling Fiction Titles

Books that are definitely worth a read - our Best Selling Fiction

Free Excerpts

Free excerpts for titles which are new, noteworthy or strongly in demand this month.

Just Arrived!

We're adding hundreds of great titles each month.

Recently Reduced Titles

On Sale - Our favorite and most popular ebooks!