If you’re looking for blog posts, webpages and articles that you can share on your website and through your social media channels, you might be wondering what the different is between content on demand (prewritten articles) and custom content. The truth is that there isn’t much difference. Either way you choose, you will still get high-quality content that is plagiarism checked and free of horrific grammar and spelling errors, and in most instances you are still purchasing 100 percent rights to the content. This means you can treat it as if you wrote it.

Custom Content

Custom content is content that was written specifically for you and/or your business. When you order custom content, you choose the topic, the keywords and the length, and you provide directions and information for how you want the content written and what specific items you want included in the topic. The freelance writer then writes the article, blog post or webpage according to your directions and input.

Benefits of Custom Content

  • You choose the topic, title and content details.

  • You get to communicate with your content writer at your leisure.

  • You’ll get exactly the content you need.

  • You get a certain number of free revisions.

  • Your content is checked for accidental plagiarism.

  • Your content is proofread and free of spelling mistakes and grammar problems.

  • Your content is thoroughly researched.

  • Your content is 100 percent formatted and delivered to you (usually as an email or Google Doc).

Cons of Custom Content

  • It’s pricey. Custom content can cost as much as $2 a word, depending on the experience level of your freelance writer, word count and instructions.

  • It can take a long time to get your content. Many professional freelancers are booked days if not weeks in advance with prior content orders.

  • Rush jobs are typically charged at higher rates, meaning if you want to be next on the schedule, you’ll pay a premium to move ahead of other clients and their orders.

Content on Demand (Prewritten Articles) 

Content on demand or prewritten articles can be a convenient option for business owners, bloggers and website owners who do not have a lot of time to wait for their content and aren’t afraid of tweaking the content to fit their needs. This type of content is written by the freelance writer on the topics of his or her choosing. Then, they are made for sale on the freelancer’s website or other websites that sell prewritten content. This content still typically comes with 100 percent rights and it’s plagiarism checked and free of spelling and grammar mistakes.

Pros of Content on Demand

  • It’s ready to be purchased right now.

  • It’s typically much less expensive than ordering a new custom article specifically written for your business, blog or website.

  • You don’t have to talk to anyone. Once you pay and download the article, you can adjust it as you see fit.

Cons of Content on Demand

  • The content usually needs adjusted to precisely fit your needs.

  • Professional rewriting and adjusting the content costs an additional fee.

  • Your specific topic may not be available.

  • The precise information you want included in the article may not be there.

How to Choose Between Custom Content and Content on Demand

Choosing between custom content and content on demand will depend on your budget and your specific needs. If you are simply looking for basic content to fill space on your website or blog or have limited funds for new content, purchasing a premade article, blog post or webpage will work just fine. If you have a specific topic, formatting requirements and specific details you want included in the content, you’d probably be better off ordering a custom article and paying a little bit more.

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